Laura Dalrymple
Creative Direction and Design – Brand, Campaign, CPG and more
Insights
The person behind the work.
Highlights
A selection of work from some favorite projects.
Staples:
Packaging
Design Direction to Production... and everything in between
Six years and thousands of SKUs. My primary role at Staples was leading packaging creative across several product categories.
Staples: Photography
Creative direction, photo styling and retouching
In another life I must've been a commercial photographer. Or a photo stylist. In any case, I'm way to comfortable on set. Here's some examples from shoots I was probably way too hands-on.
Staples:
Digital and
Direct Mail
Traditional and digital campaigns
Whether pencil-sketch concepting for product shots, full layout and mechanical development, creative direction of campaigns, and even photo stylist duties...I've worn all the hats (and visors and balaclavas).
Harvard Bioscience
Rebrand, creative direction
and execution
A Boston-area life sciences company, Harvard Bioscience provides specialized products for research scientists studying everything from diabetes to Alzheimers.
Music Industry
Rebrands through CPG and environmental design
Packaging, rebranding and tradeshow experiences for some of the loudest brands out there. What?! I can't hear you!
Pet Industry
A CPG-centered rebrand
Some of the best clients are those that are happy just with a good pat, treats and second dinner.
Global Partners
Brand creative for a 90-year old family-owned energy company
Global Partners is a leading independent owner, supplier, and operator of liquid energy terminals, fueling locations, and retail experiences. Here is a variety of brand creative produced as the main creative steward of the Global brand.
Personal Work
Photography work
Photos from the wilderness.
